Pierre-Erik, Karelle, Andrée-Anne
After reviewing the multiple ads, we chose the first one made by Berlitz, a German commercial. The ad starts with two people, a boss and his new employee entering a coast guard office. The new employee receives a call from an American boat that is sinking, because he cannot speak English properly, the employee understands that the Americans are ‘’ thinking ‘’ instead of ‘’ sinking ‘’. Eventually the ad ends with the employee asking the American about what he`s thinking. Then we see the company`s slogan: improve your English, with Berlitz, language for life. The funny part of the ad is the dialogue between the German coast guard and the American sinking because they are repeating at least four times that their boat is sinking, eventually they need help, but the German clerk doesn`t understand. Moreover the interaction between the two characters is dramatic because the American boat is in a dangerous situation and the German clerk can`t help or interact with them because he really doesn`t understand English. The ad is at the same time humourous because it`s only at the end that viewers understand that the clerk doesn’t seem to realize many lives are in his hand. The camera angle effect is pretty simple but it indicates to the viewers what`s happening in the ad. For example, at the beginning, the wide angle is used, in order to show in which context the character is brought into, then there`s a close-up on his face just before the punch line is thrown. The music at the end is dramatic, in order to captivate the viewers attention on the company`s slogan and the importance of learning to speak English well. The ad targets every citizen in Europe to understand and use English properly, however it could be easily used in Canada, more precisely in Quebec. The message is clear for the audience that they need to understand English, and Berlitz is there to improve their skills.
After reviewing the multiple ads, we chose the first one made by Berlitz, a German commercial. The ad starts with two people, a boss and his new employee entering a coast guard office. The new employee receives a call from an American boat that is sinking, because he cannot speak English properly, the employee understands that the Americans are ‘’ thinking ‘’ instead of ‘’ sinking ‘’. Eventually the ad ends with the employee asking the American about what he`s thinking. Then we see the company`s slogan: improve your English, with Berlitz, language for life. The funny part of the ad is the dialogue between the German coast guard and the American sinking because they are repeating at least four times that their boat is sinking, eventually they need help, but the German clerk doesn`t understand. Moreover the interaction between the two characters is dramatic because the American boat is in a dangerous situation and the German clerk can`t help or interact with them because he really doesn`t understand English. The ad is at the same time humourous because it`s only at the end that viewers understand that the clerk doesn’t seem to realize many lives are in his hand. The camera angle effect is pretty simple but it indicates to the viewers what`s happening in the ad. For example, at the beginning, the wide angle is used, in order to show in which context the character is brought into, then there`s a close-up on his face just before the punch line is thrown. The music at the end is dramatic, in order to captivate the viewers attention on the company`s slogan and the importance of learning to speak English well. The ad targets every citizen in Europe to understand and use English properly, however it could be easily used in Canada, more precisely in Quebec. The message is clear for the audience that they need to understand English, and Berlitz is there to improve their skills.
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