Belt up

This ad is basically the story of a car accident. More precisely after the car has hit a tree, we witness the end of 3 passengers' life. We see what seems to be their soul trying to escape and getto heaven, but one of the passengers has his seatbelt on which prevent his soul to leave his body, preventing him from dying. There is only one sound effect in this ad, nothing else than a soundtrack in the whole publicity. No human voice is used in any kind of way, and focus is made on the song which accentuates tragedy in the scene. The serious and informative tones are omnipresent during the whole ad and it is a well demonstrated message. The visual effects of souls are very realistic (for something unknown) and you can clearly understand what they are. At the end of the ad, we can see a printed word message
with the words: ‘’Heaven can wait Belt up’’. With this message, drivers are reinformed that seatbelt can save a life, and it’s not optional. They make us realize the importance of our safetyand influence us to belt up!