What are you sinking?

In the Berlitz ad, we can notice that there is a very dramatic story but the producers tried to make it look like a joke. By doing this, they combine two great advertising tactics. The first tactic, the use of humor, makes the customer like the ad because it’s entertaining. Since they probably liked it, they will most likely think about that business first if they ever need to take English lessons. The text at the end of the ad further improves that effect. The second tactic comes with the dramatic aspect of the events. Within the storyline, because the main character has a poor grasp of the English language, he doesn’t understand the siuation and his failure costs the boat crew members their life. This gives the customer the impression that the product in the ad (in this case, English lessons) can save lives. Combining two strategies that are already extremely effective on their own, the ad will grab the attention of twice as much people.