By: Alexandre Messier, James Bouchard
Most of the publicities we saw had a basic story that normally led to a need for customers. The publicity with Samson batteries made its product create a need for the customers. There is no specific monologue from the actor. It shows the viewer that even when a dramatic moment happens their product can help to pass through those hard moments.
The ad uses a humourous tone to sell their product by showing that the battery is really though because it still works even tough it is very old. At the end of the ad, we can see the name of the product and a humourous comparison to the car.
The intention of the company is to show that their product is better than any others on the market. The message delivered would be that you can count on Samson batteries because they are really good and durable. The commercial really fills the goals that the company had when they thought of it.
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